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Offline paul  
#1 Posted : Monday, October 20, 2014 10:23:52 AM(UTC)
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Don't look now, but we might be on the verge of a price war in the streaming music space. Music labels probably won't let that happen to the degree that we'd like, though if Apple is successful in relaunching its Beats Music subscription service at $5 per month as it reportedly wants to do, labels and music artists will feel the pressure from competing services like Spotify to follow suit.

News of what Apple is trying to do comes just hours after Spotify announced a new family plan starting at $14.99 per month for two users. Each additional user runs another $5 per month for their own Premium plan (a $9.99 value), and you can have up to five users total, billed together but each with their own account and song preferences to manage.

Beats Music

According to Recode and the people it spoke with who have "heard the pitch secondhand," Apple is trying to convince music labels for deeper price cuts. The end goal is to be able to offer a Beats Music subscription for $5 per month, which is half of what it costs today.

Why might the labels bite? Apple points out that its best iTunes buyers spend roughly $60 per year on downloaded music, which works out to $5 per month. If Apple could offer a Beats Music subscription for that price, it stands to reason that its download customers would switch over to the streaming model, thereby generating the same amount of revenue for music labels. That kind of discount could also attract a whole bunch of new subscribers, so in the end, music labels stand to gain even more money.

It all makes sense in theory, but convincing labels of the logic might prove tricky even for Apple.
Offline sevags  
#2 Posted : Monday, October 20, 2014 3:45:28 PM(UTC)
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Apple was ridiculous to try and offer the service for a $15 introductory price. That is way WAY too expensive and there are cheaper alternatives out there. I tried the service for 60 days for free through AT&T and I have to say I really liked the app it was cool to use and very different. The service and the music itself sucked however.

Offline Atticus14  
#3 Posted : Tuesday, October 21, 2014 12:02:26 AM(UTC)
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As a person who would probably never sub to a music service, I might would even bite for 5. As long as the library is solid and there is good playlist management.

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