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Offline paul  
#1 Posted : Monday, October 20, 2014 6:30:05 AM(UTC)
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The search game is changing as Google makes a concerted effort to cut down on music piracy while simultaneously helping to promote legitimate download sites like Netflix and Google Play. In keeping with its transparent theme, Google spelled out some specific changes it's making (as well as already made) to search in an updated How Google Fights Piracy report. So, what can you expect?

One of the things Google has been doing is experimenting with its ad formats. The sultan of search wants to make it easier for people to find legitimate sources of media. And for the "relatively small number" of search queries for movies that use terms like "download," "free," or "watch," Google's ads will point users to free trials of paid services, like Amazon's Prime membership.

Pirates
Image Source: Flickr (Pascal)

This is just one example -- Google says it's testing other ways as well, including the use of the right-hand panel. For example, if you're looking up a song, Google might display results where you can listen to a tune for free without breaking the law, such as heading over to Google Play or Spotify for a free trial.

In addition to pointing users in the right direction, Google actively "downranks" sites that receive a large number of valid DMCA notices. This is something that Google's been doing since August 2012, though going forward, Google will begin using a refined signal to visibly affect the rankings of some of the more popular sites.

Short and to the point, it might soon be easier for pirates to go legit than it will be to continue looking up illegally distributed content.
Offline LLeCompte  
#2 Posted : Monday, October 20, 2014 8:14:24 AM(UTC)
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Wait so I cant get justin bieber's new album for free?

Offline altshep123  
#3 Posted : Monday, October 20, 2014 9:04:27 AM(UTC)
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I was always wary of results like the ones Google are targeting to down rank for fear of them being malicious. This could kill two birds with one stone. Three if you consider how much labor Google probably has to put into handling all the DMC notices they must get.


I'm a spotify user and haven't even thought of downloading music in a couple years. It's some of the best $10/m I've spent. Up there with Netflix and Hulu.

Offline AdiWalsh  
#4 Posted : Monday, October 20, 2014 9:42:11 AM(UTC)
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Goodluck with that

Offline KevinMorelJoseif  
#5 Posted : Monday, October 20, 2014 9:42:12 AM(UTC)
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If google is getting involved then you know its about to get serious.

Offline VonicaIancuCristian  
#6 Posted : Monday, October 20, 2014 9:42:13 AM(UTC)
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Well,there is Bing.

Offline MarcGauvin  
#7 Posted : Monday, October 20, 2014 9:42:13 AM(UTC)
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The death of Google ! 2015

Offline AmeYusofDanial  
#8 Posted : Monday, October 20, 2014 9:42:14 AM(UTC)
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meh, me download straight from youtube

Offline KOwen  
#9 Posted : Monday, October 20, 2014 12:22:17 PM(UTC)
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"it might soon be easier for pirates to go legit than it will be to continue looking up illegally distributed content". yeah, no. no self respecting pirate uses a normal search engine for free downloads of anything, they use torrent search engines. this affects only dumb pirates that don't know what they're doing. Pro tip - use peerblock and/or vpn.


When will the music industry realize that there isn't enough money to be made with album releases anymore. Switch to a free model so your music reaches more people and drives up concert ticket and merch sales; but don't force it down peoples throats like U2 did.

Offline CliffVincent  
#10 Posted : Tuesday, October 21, 2014 1:12:49 AM(UTC)
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i can taste the censorship already

Offline CliffVincent  
#11 Posted : Tuesday, October 21, 2014 1:12:50 AM(UTC)
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no joke

Offline alkarnur  
#12 Posted : Tuesday, October 21, 2014 2:03:38 AM(UTC)
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In other news, Google to modify search results to fight the burgeoning auto industry and support legitimate tranportation by horses.

Offline ThiagoDantas  
#13 Posted : Tuesday, October 21, 2014 11:36:36 AM(UTC)
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That will be a lost of credibility since they can modify any kind of results, what leads to censorship

Offline starwhite  
#14 Posted : Saturday, October 25, 2014 11:27:31 AM(UTC)
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I haven't used Google for a long while.  The reason being is that a good search provider should remain impartial, providing honest results, while staying away from politics as much as possible.  My favorite search provider is Duck Duck go.  YaCy search engine is pretty good as well with results.

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