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Offline paul  
#1 Posted : Friday, October 17, 2014 6:34:20 AM(UTC)
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Does the squeaky wheel get the grease or does the nail that stands up get hammered down? While scholars and fans of idioms debate which is the more likely outcome, a pair of interns at the New Mexico-based ad agency McKee Wallwork & Co. are going all-in with the former in an attempt to harass urge Valve into making Half Life 3.

The ambitious ad execs started up a a crowdfunding campaign on Indiegogo to raise money for a series of tactics designed to get Valve's attention and drive home the point that gamers want -- nay, demand! -- that it finally develop and publish Half Life 3. How exactly will it do that? Well, it depends on how much money is raised.

Half Life 3 Truck

Should the team come up with $3,000, it will launch an AdWord campaign that will be seen by every single Valve employee whenever their vanity motivates them to Google themselves. No joke.

"You know when you're browsing Google and in your search results page you see a nice little advertisement on the side? Well, we want to do that, but target all 300 employees of Valve," the team explains. "So that way, every time an employee Googles themselves (c'mon, we know that they do) they would be presented with an AdWord. What would it say, you ask? Simple. 'WE WANT HALF-LIFE 3.'"


At the $9,000 tier, the team can afford to rent out a mobile billboard, which is essentially a truck with a big ad on the side. The same message will appear as it drives around Valve's headquarters in Bellevue, Washington.

From there, things get decidedly weird (or weirder). The team starts talking about Gabe Newell lookalikes donning "We Want HL3" t-shirts and an epic Half Life 3 concert, provided this crazy scheme can raise $150,000 in funding. At the time of of this writing, it only needs another $149.871 to reach that goal.
Offline RWilliams  
#2 Posted : Friday, October 17, 2014 9:42:07 AM(UTC)
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Oy. Valve's not oblivious that people want Half-Life 3... "Half-Life 3 confirmed" is a meme that just won't die. Valve doesn't care about our demands. This is the company that had Episode 3 well under development before ceasing conversation on it. It was a clear rollout... a new episode every six or eight months. We got two, and no more. It decided that other things were more important to focus on.


Given how long we've been waiting, I'd actually be worried about what Half-Life 3 could even be. It might be some free-to-play game that has a massive focus on multiplayer, and who really wants that? I want a true HL release just like the others... and I just have a feeling that's not what we'd be getting at this point. Valve's changed.

Offline KOwen  
#3 Posted : Friday, October 17, 2014 3:53:03 PM(UTC)
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RWilliams, I seriously doubt they would make it FTP. Unless they want to purposefully smear their own name and ruin their good standing reputation they have with their fanbase and gamers. If anything I would hazard to guess they are now spending time to add Oculus Rift support. I disagree that Valve has changed so much that it would affect their most prized IP. I have faith.


"You know when you're browsing Google and in your search results page you see a nice little advertisement on the side?". No I have no idea what you're talking about because I use ad-block, and what if Valve employees do to?

Offline erazmusnz  
#4 Posted : Friday, October 17, 2014 9:16:15 PM(UTC)
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Did someone mention HL3 and Oculus Rift in the same story, HL3 for Oculus Rift confirmed. Woot woot.

Offline altshep123  
#5 Posted : Saturday, October 18, 2014 9:20:10 AM(UTC)
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Yeah, this feels like a massive waste of money. The people that would back something like this would be just as capable of massing enough manpower to do this much and a whole lot more online. Player's don't need an agency to get louder than they already are.

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