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Offline paul  
#1 Posted : Saturday, July 26, 2014 9:26:10 AM(UTC)
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Verizon Wireless has a message for data hogs subscribed to its unlimited 4G LTE service, and to paraphrase, it goes something like this: 'Slow your roll, or we'll slow it for you.' To be more specific, starting in October of this year, Verizon will begin throttling the data connections of users who fall within the top 5 percent of data users subscribed to an unlimited plan using a 4G LTE device.

This is essentially the same policy Verizon rolled out to its 3G subscribers three years ago. Now that more people are hopping onto 4G LTE networks, Verizon is trying to make sure that a relative few don't ruin experience for the masses.

Verizon Wireless
Image Source: Flickr (Mike Mozart)

"We understand that our customers rely on their smartphones and tablets every day. Our network optimization policy provides the best path to ensure a continued great wireless experience for all of our customers on the best and largest wireless network in the U.S.," said Mike Haberman, vice president – technology, for Verizon Wireless.

Those who end up with a throttled connection may experience slower data speeds when using high bandwidth applications, such as streaming high-definition content or during real-time, online gaming sessions. To minimize the impact, this will only occur when connecting to a cell site when it is experiencing heavy demand, Verizon says.

What are your thoughts on this policy? Should Verizon throttle the top 5 percent so that the rest of its users experience smooth data connections, or does this breach the promise of unlimited data?
Offline ThomasCrosbie  
#2 Posted : Saturday, July 26, 2014 10:29:44 AM(UTC)
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And here I am in Australia, paying $40 a month for a measly 2Gb on 3G. Go figure.

Offline PaulBanner  
#3 Posted : Saturday, July 26, 2014 10:36:11 AM(UTC)
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I only ever hear bad stuff about telecomms companies in the US. Do any of them give you what they offered and what you pay for?

Offline CliffVincent  
#4 Posted : Saturday, July 26, 2014 10:56:30 AM(UTC)
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hahaha verizon... dont they understand what UNLIMITED MEANS?!

Offline CliffVincent  
#5 Posted : Saturday, July 26, 2014 10:56:31 AM(UTC)
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thats prety normal here in the states actually even though they claim we get more... we dont

Offline ThomasCrosbie  
#6 Posted : Saturday, July 26, 2014 11:12:47 AM(UTC)
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That's about $47USD.

Unlimited calls text and MMS with 2GB data for 30 days on prepaid. One of my friends got charged $50 per GB over her allowance, of which she used 4GB... But that's another telco and on a plan. I'd still rather US telcos though

Offline brandy47  
#7 Posted : Saturday, July 26, 2014 11:33:32 AM(UTC)
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I would agree with this if they had simply grandfathered in unlimited data, but they didn't. Instead they make their unlimited users pay full price for their phones. If I'm already paying a premium on my phone I shouldn't get throttled as well.

Offline ThomasTaege  
#8 Posted : Saturday, July 26, 2014 12:18:35 PM(UTC)
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This really sucks for those who managed to get grandfathered in on unlimited plans. But verizon isn't doing it just to be the bad guy, they are trying to make sure that everyone gets a good experience. Honestly what are you downloading over lte if you use more than 2gb anyways. I have a jail broken phone and still rarely come close to the 2 gb mark.

Offline TipiTom  
#9 Posted : Saturday, July 26, 2014 12:23:13 PM(UTC)
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My experience with Verizon's "unlimited" data plan is that it has been throttled all along. I take issue with this article calling me a "data hog." One factor in my choosing this plan was that it had allegedly unlimited data. Verizon shouldn't have sold me a data plan they couldn't support.

Offline JaroslawPogoda  
#10 Posted : Saturday, July 26, 2014 2:03:14 PM(UTC)
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hearing about verizon now a days pains me greatly money [censored]s isp and wireless carrier, what makes me mad is that they charge like hell yet they want more it is redic that the infrastructure in us has not been upgraded since 2005. what verizon is doing just ridiculous now a days

Offline shadowphaxe  
#11 Posted : Saturday, July 26, 2014 2:18:56 PM(UTC)
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I don't have Verizon, but I know I pretty frequently go over 2GB. I use Google Play for all my music (streaming) and I'll play a lot of games and all on my phone. If all of these companies took the tax breaks and such they received to actually do what they were supposed to, there wouldn't be all of these issues now. Verizon should get their act together and provide what they're selling.

Offline RonFleming  
#12 Posted : Saturday, July 26, 2014 2:35:00 PM(UTC)
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The overall message behind this policy is this: "We're calling it unlimited because that's a snazzy marketing buzzword in cellular service plans, but in reality, it's really not."

Not only that, but by "grading on a curve" rather than spelling out clear-cut limits to what your data dollars are actually buying you, they have guaranteed that at least 5% of their customer base will not get the "unlimited" experience they are otherwise being promised. I'd much rather they go back to imposing hard caps, and offer an equitable solution for purchasing more data. At least that way you know upfront what you're dealing with. And from a technical standpoint, instead of trying to offer speeds that are faster than users' own home broadband connections, maybe they should look to use that increased bandwidth to support more users at sustained reasonable speeds with the capacity they have. I'd rather have 5 Mbps that I can use freely than 50 Mbps that I can utilize for about 3 minutes before I have to worry about hitting some nebulous throttling threshold.

Sometimes I wonder if those responsible for designing these policy decisions give any thought to the actual use case for the types of customers who would be attracted to marketing for the "fastest 4G speeds." Or maybe they just don't care, once your credit card charge as successfully gone through.

Offline StevenEllis  
#13 Posted : Saturday, July 26, 2014 3:48:59 PM(UTC)
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My opinion this doesn't breach the contract of unlimited. It's still unlimited, but slower when you reach a limit. And some of the people on unlimited plans abuse it and use it as there entire Internet connection, so it's a good idea.

Offline MichaelHermida  
#14 Posted : Saturday, July 26, 2014 4:08:31 PM(UTC)
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thats really crap of them doing that.....

Offline NickModrowski  
#15 Posted : Saturday, July 26, 2014 4:56:07 PM(UTC)
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It's sad that Verizon feels the need to cry abuse and throttle the users rather than upgrade their infrastructure and provide more bandwidth. Services are just going to become more data intense as time goes on, so they may as well bite the bullet now, expand and be ready for the future.

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