Welcome Guest! To enable all features please Login or Register.



Go to last post Go to first unread
Offline paul  
#1 Posted : Monday, May 12, 2014 5:26:06 AM(UTC)

Rank: Member


Groups: Registered
Joined: 9/23/2007(UTC)
Posts: 25,073

Was thanked: 3 time(s) in 3 post(s)
Attention online shoppers, Apple really wants your business, and one way it plans to get it is by cutting in half the wait time to give refunds to customers who want to return their iPhone, iPad, and other devices. This sounds like a small thing -- and for the consumer, it sort of is -- but it's actually a costly move for Apple, one that's motivated by trying to steer customers away from the competition, namely Amazon and Best Buy.

Citing retail intelligence company StellaService, Reuters says customers who buy a device from Apple's online portal can receive a refund in less than a week, whereas previously the wait time was 10 days. This is the result of Apple switching to an expedited service, FedEx 2Day, which allows customers to return devices to Apple's warehouse within three days using prepaid labels.

Apple Returns

"This is the first time we're seeing an investment like this on the returns side," Reuters quotes Kevon Hills, StellaService's vice president of research, as saying.

Researchers at the retail intelligence company first noticed the expedited refund service back in November, but at the time, it thought the move was just a temporary one to cope with the hectic holiday shopping season, which is always a busy time of the year for Apple. However, Apple's still using FedEx 2Day.

Again, this isn't exactly a game changer, but it is one of several moves having a positive effect on online sales. To wit, Apple's online sales jumped 24 percent to $18.3 billion last year. Not too shabby.
Offline Rosec14  
#2 Posted : Monday, May 12, 2014 11:31:49 AM(UTC)

Rank: Member


Groups: Registered
Joined: 4/11/2014(UTC)
Posts: 135

Is this really supposed to convince anyone to shop through them rather than Amazon? Maybe I'm being cynical, but I am unimpressed.

Users browsing this topic
Forum Jump  
You cannot post new topics in this forum.
You cannot reply to topics in this forum.
You cannot delete your posts in this forum.
You cannot edit your posts in this forum.
You cannot create polls in this forum.
You cannot vote in polls in this forum.