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So you're telling me people won't pay $500 for an unimproved phone in a special color when there are colored phone cases?
Its still more expensive then other high end smart phones.... not everyone is dumb enough to buy 5C. it really need to by around the $200 mark.
Think you summed up my thoughts perfectly, Ricofrost. I think apple had the right idea though, just should have planned it better.
I don't know what Apple is thinking. You can't sell a "budget" phone at a "premium" price. If anything, most manufactures usually strive for the other way around.