Here is how I picture this new service working.
Customer: I want to buy this digital game.
Employee: Sure, do you have your pre-order slip?
Customer: No, I didn't pre-order
Employee: Sorry we are only letting people who pre-ordered purchase at this time.
I think it's time for gamestop to rethink it's business model with the world going digital; I guess this is a start. They need to be careful or they will become the next blockbuster. Although, it might be a while because of console gaming; once that goes solely online they are done for.
Gamestop already has rethought it's business model. They acquired impulse and are now competing with steam online, with the advantage that you can also buy in store.