Samsung just rolled out its Milk Video service with eye on competing with YouTube, though it's only available to Galaxy owners. The South Korean handset maker describes Milk Video as being a video discovery platform that makes it easy to find and share the most popular and talked about online videos, and to kick off the launch, there will be exclusive content from various entertainment brands and networks.

"The promise of Milk is a well-designed mobile experience that makes it easy to discover the content you want. We did this first with Milk Music, and now, we extend this promise with Milk Video," said John Pleasants, Samsung EVP, Media Solutions Center America. "Samsung is committed to giving our customers the best software and services to enhance their device experience. We’re partnering with some of the best brands in new media to deliver great content across our consumers’ passion points: music, comedy, lifestyle and entertainment."


Milk Video is supposed to learn and refine its content recommendations over time based on your listening and watching habits. It also takes into consideration who you follow, along with what you like and repost versus which videos are dismissed.

The curated videos are tossed into categories that include Comedy, Entertainment, Gaming, How-To, Music, News, Random, Sports, and Tech. According to those who have test driven the service, the bulk of videos are relatively short to help you kill time; every once in awhile you'll run into a longer video.

Milk Video is available now from Google Play and compatible with the Galaxy Note II, Galaxy Note 3, Galaxy Note 4, Galaxy Note Edge, Galaxy Mega, Galaxy S III, Galaxy S4, Galaxy S4 mini, Galaxy S III mini, and Galaxy S.