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I really like the idea it makes sense since pay phones aren't used any more and the wiring is already there versus having to lay down new cables. However the LCD screens are a horrible idea. Sure it can generating advertising dollars and can also relay important messages to the public but it also means there will be digital billboards all over NYC not a sight most of us want to see.
The fact that it isn't costing the taxpayer a penny is encouraging and raising 500 million in revenue is incredible in itself! Plus, Using an outdated infrastructure to support a new technology is brilliant.
you know: Things that sound (too) good...
(and: Fool Me Once....)
TANSTAAFL ....so, where's the catch?