When Lytro's light-field camera technology first hit the scene in late 2011, it seemed pretty certain from the get-go that it was going to be a hit. What it brought to the table was a "focus later" mechanic, and just as it sounds, photos taken with Lytro can be refocused after-the-fact. A license plate that's unreadable in the default shot, for example, could suddenly become readable after the user adjusts the focus.
Ever since Lytro released its first consumer camera, it seems that business has been quite good. But as we can see today, it looks like it's the company's technologies - not its actual products - that will propel it to super stardom.
Today, the company has announced that a small fleet of agencies have adopted its "LDK", or Lytro Development Kit. At the forefront is NASA, which plans to make use of in its Jet Propulsion Laboratory, and even the US Department of Defense is getting in on the action, with it to head to the Night Vision and Electronic Sensors Directorate. The list is rounded out by General Sensing, and an undisclosed fourth member.
While Lytro's technologies can be a great deal of fun to play with as a consumer, today's news highlights the fact that they can also be used for very important purposes. Exactly how these agencies will make use of the technology, we're not sure, but one thing I am pretty confident of is that the list of supporters won't stop there.
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I am glad Lytro is finally seeing some success!!!! Anyone who understands digital imaging, technology, and the future already should have known that the tech behind lytro has majors potential! Unfortunately the company itself has only 2 products on the books, the first generation square barrel type model which is pictured in this article, and the consumer DSLR type camera released this year. The first was great but has too few features, odd form factor, no flash, etc. The new consumer dslr camera is just too expensive for the average user but finally showed its potential.
Can't wait to see what NASA does with the tech.