•  paul
  • 50.25% (Neutral)
  • Member Topic Starter
Which do you despise more, advertisements or paying for a service when you've grown accustomed to it being free? Don't feel obligated to answer now, though you should put some thought into the question in case YouTube decides to charge a subscription fee for ad-free access to its streaming video collection. While nothing is yet imminent, there's a good chance it will happen.

Susan Wojcicki, a long-time Google executive who took over the company's YouTube operation earlier this year, said that a paid subscription model is currently being worked on, The Wall Street Journal reports. The goal is to pull in more revenue -- and profit, of course -- from a service that Google paid $1.65 billion for eight years ago.

Image Source: Flickr (Rego Korosl)

According to comments Wojcicki made during the Code Mobile conference in Half Moon Bay, California, last night, the plan is let users decide whether to pony up for the paid subscription or continue to use the service like it is today, with ads. This would be a first for YouTube, which has never charged a subscription before. YouTube has, however, allowed individual users to create subscription-based channels.

"We rolled out the ability for an individual channel to do a subscription. We've also been thinking about other ways that it might make sense for us," Wojcicki said. "If you look at media over time most of them have both ads and subscriptions."

One thing working in YouTube's favor with its proposed approach is that it would be taking a Netflix-like approach to subscriptions. Whereas services like Hulu charge a fee and display ads, Netflix allows you to watch movies and TV shows uninterrupted.

one word. ad-block.


I have it. It's called ad block pro


Don't ad block. You kill your favorite sites' only source of revenue.


lol yeah in order for this to work Google would have to disable adblock on youtube.


True I have ads on my phone. It's just on my pc


To those of you saying "AdBlock", you're helping nothing when you're watching content on YouTube and block the ads... the revenue doesn't stream down to the content publishers. Thus, this is an honest option for those not wanting ads, but still want to support the hard work of the people that make these videos.

That aside, I'm intrigued, but I think I'd rather click a button on every publisher I want to support financially rather than just have some blanket subscription.


how about i just stick with adblock

Joseph Pianta

white page the good ones...(sites)

and ads pop up on the videos enough as it is.



I think its a great idea....I would support you tube. They've given me hours and hours of entertainment, absolutely.