"As part of its mid-term strategic initiatives announced in April 2012, Sony identified resource optimization as one of the key initiatives for transforming its electronics business and Sony has since been progressively implementing various structural reform measures to optimize costs, streamline its overall organization, accelerate decision-making processes and establish firm foundations for sustainable future growth. In its prior corporate strategy announcement, Sony stated that through the combination of these structural reform measures and business portfolio realignment it expected to reduce headcount across the entire Sony Group, primarily in the electronics business, by approximately 10,000 in the fiscal year ending March 31, 2013 ("FY12"), including approximately 3,000 to 4,000 in Japan. Among the measures undertaken to date are integration and consolidation of sales offices and resource optimization in sales and marketing organizations, primarily in Japan, the U.S. and Europe. Within Sony's headquarters and support operations, certain functions have been integrated and organizational structures have been streamlined, while the Company has conducted a thorough review of work content and work-flow process to ensure greater operational efficiency across these operations. Furthermore, on July 1, 2012, Sony established Sony Corporate Services (Japan) Corp., which is working to build a horizontal platform that incorporates support operations from across Sony's consolidated subsidiaries in Japan. As the proportion of Sony's finished products being produced at its overseas manufacturing sites and by external ODM/OEM vendors continues to increase, Sony has also been taking measures, such as site consolidation, to better reflect the current scale of production, as well as steps to further enhance operational efficiency."
Honestly this is another move to keep ceo cashing same check as he was when growing the company. But who can blame them removing jobs for more automation everyone's doing it. But its actually whats stalemated recovery from this world wide crisis.
This type of thinking is bad think about it if every company streamlines and automates 10% of their employees. Even when they reach the peaks they were at before since alot of lost jobs wont come back even with increased demand. Less jobs= less money per person= less spent per person= less income= ceos trying to recover lost income by streamlining and automating production= less jobs. Its loop honestly I dont see how people dont see this as non sustainable. Average billion dollar corporation has gone from 26-32% tax rate thirty years ago to14-23%. While over last forty we have seen the top 1% of income earners see increase of around 300% while middle class earners have not even kept up with inflation.