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  •  paul
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2014-09-12T13:22:32Z
With cameras routinely supporting Full HD 1080p (1920x1080) video recording and 4K Ultra HD (3840x2160) trying to fast-track its way into the mainstream, photo and video buffs are in need of higher capacity storage cards. Lo and behold, SanDisk is ready to answer the call with its new 512GB Extreme Pro SDXC UHS-I memory card, which it claims is the world's highest capacity SD card on the planet.

"As an industry leader, SanDisk continues to push the boundaries of technology to provide customers with the innovative, reliable, high-performance solutions they have come to expect from us," said Dinesh Bahal, vice president, product marketing, SanDisk. "4K Ultra HD is an example of a technology that is pushing us to develop new storage solutions capable of handling massive file sizes. The 512GB SanDisk Extreme PRO SDXC UHS-I card is a tremendous advancement that enables professionals to reliably store more content on a single card than ever before."

SanDisk 512GB

Compare that to SanDisk's first SD card unveiled back in 2003 -- it was a paltry (by today's standards) 512MB! The new 512GB card represents a 1,000-fold capacity increase in just over a decade, and remarkably, it's not any bigger in physical size than the original.

The 512GB SanDisk Extreme Pro SDXC UHS-I delivers up to 90MB/s of write performance and UHS Speed Class 3 (U3) recording speed to handle high resolution, real-world color and stutter-free 4K Ultra HD video transfer speeds of up to 95MB/s (read). It's also temperature proof, water proof, shock proof, and x-ray proof, backed by a limited lifetime warranty.

Of course, this kind of high-capacity, high-speed storage doesn't come cheap -- SanDisk says it will be available soon for $800 MSRP.
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RiCoFrost
2014-09-12T17:02:47Z

Dam, thats crazy hehehe.

realneil
2014-09-12T21:51:54Z

Lordy! Ouch!

That is friggin' expensive!

In a year it will be 75 bucks.

Dave_HH
2014-09-12T23:15:55Z

Yeah, they can get SSDs down to less than a dollar per GB so the chip(s) inside this must be crazy expensive to make if it's commanding this kind of premium.

InfinityzeN1
2014-09-13T00:48:37Z

Considering how much SLR cameras cost, this is actually not overpriced. Every since SLR went digital, the storage has been expensive. I remember back when it used to be PCMCIA cards which were actually a little more than this.

altshep123
2014-09-13T22:39:45Z

Full sensor SLR's might be expensive, but smaller SD cards are not that bad. This thing is just enormous.