Wow... That looks incredible. Wouldn't mind having one of those, but what's the price point?
Flexible and non-flat displays are awesome. Samsung's Galaxy Round is another cool application and now there is rumor of phones with wrap-around screens and foldable views (think wallet). We're going to start seeing these sorts of flexible displays in wearables more and more often too.
Right now there is a threshold as far as usability goes when it comes to increased screen sizes. Eventually it becomes too [censored]bersome to use one-handed. I suppose the same goes for a TV too. Eventually you just can't or don't want to fit a LARGER screen on the wall, but coming up with a way to get more screen real-estate without going bigger is very clever. I look forward to seeing how this synergizes with future VR and experiments in head tracking as well. It could be VERY immersive.
Bring me that IMAX experience as soon as possible! Eventually we'll just pull your TV screen down like the blinds on your window or a projection screen!