Dang that little board has all that o-o it only needs sone wings so it can able it fly too.its crazy what people can do.
It's a hook,...a gimmick. But there are always plenty of people out there that will jump on this kind of bling. It doesn't really HAVE to do anything to sell,........[:)]
I think this actually has alot of potential for augmented clothing, I can't think of any specific purposes but with Bluetooth, GPS, 3-axis accelerometer, compass module, flex sensor, piezo, IR LED, push button, embroidered + capacitive keypad, and OLED there are TONS of possibilities and I'm sure something innovative and practical will come out of this... along with alot of people with gaudy pieces of clothing lit up with LED's too, but hey there are worse things in the world haha
I can see this sort of thing being popular at Burning Man...