I find it kind of funny really that the 5970 still beats this card as well as everything else. Then you look at the price's of course. I have not looked at the exact price, but being that it is an Nvidia card, and they always up charge to the greatest amount for the top of the series cards I imagine expensive, then on top of that it is a specialized liquid cooled card to boot.
So why would I not just get a 5970, and if I have a liquid cooling system which I would have to have to make this card operational anyway on top of what I am sure is a premium price, I can also liquid cool my 5970 for right around if not lower price, and better performance.
Or heck if I wanna get real crazy get 3 6970's which would probably use less energy than this one, and they run cooler than anything else as well as supposedly the Crossfire is much, much improved for most likely cheaper than 1 of these and the liquid cooling for it, or the 5970, and a liquid cooling setup for either.