Good question! So I’m a 26 with a background in Network engineering. Currently I’m mid-management for an online advertising firm. I’ve been working here for about a year and a half.
I’m responsible for managing our proprietary mailing platform.
Let me spread a little insight as this article is meager in some of the legal details.
CAN Spam act of 2003 – All Unsub(scribe) requests must be processed in the first 10 days. All Unsub links must be active for 30. You cannot have any misleading Subject/body/offers. For each of the aforementioned each infraction you are subject to a $15,000 fine. You also need to be able to provide and prove Opt-In info. We only mail to people that have bought products or signed up services from one of our existing publishers. Soooo we didn’t’ find you out of the blue ;)
You can be sued for using a company’s likeness, or for harassment… potential damages if you host a large enough network/data center and they feel you are affecting quality of service because of the immense traffic you are creating.
There are also whistleblowing organizations such as SpamHaus being the biggest. They have an IP blacklist (SBL) system that will instantly affect your deliverability. It’s my personal OPINION that they do not operate within the law; often times outright lying about the content of some of our emails. They have gone as far as masking and removing data from email headers and playing stupid >_