It's not really so much an Apple Tax (there is some of that though) as it is the usual Early Adopting Idiot Tax. Remember the uproar when Apple dropped the price of the iPhone by something like a hundred dollars just a little while after it was released?
Ajay, I agree with you: having it look like the iPhone would have been awesome. Makes you wonder why they stuck with the older design: maybe the Antennagate complaints got to them? But that makes no sense, because with only one antenna (WiFi) there wouldn't be a problem with bridging any gaps. Oh well, at any rate I'm glad it has the same features. Through some cosmic rays radiated by Steve Jobs, my slow, grudging acceptance of how cool Apple products are just shifted a few bars. I'm still a PC guy though, and to loosely quote Yahtzee on this subject: "**** no, it's just cosmic rays, not the infinite power of Christ!" :P