Right Right Right...Viddy Well Little Brother...Viddy Well....!
Remember that in their battle with Microsoft and the entire PC community, Apple came first.
Somewhere along the way, they diverted from being a good software developer and tried to be a manufacturing empire. That is how Jobs got a good reputation, because when he got fired, the guys that took over ran that company into the ground faster than a dot com company.
If they would have stuck to developing a strong OS like MS, that would have really given them a run for their money. Then if they wanted to delve into hardware production they would have had the capital, and could have kept the development and production in control locally. Instead they had to outsource and wonder why they lose control.
Remember Who first came up with "windows" before it was Windows!