the most bitter rival wouldn't wish on its competitors, the company has
seen fit to shut the doors on its US flagship PlayStation store in San
Francisco, California. With company sales in the dumps and some 16,000
Sony jobs already on the way out, the corporation has decided it best
to not renew its lease on the PlayStation Store in the Metreon retail
center when it expires on June 16th. Sony spokeswoman Liz Archibald said of the closing: "Whilewe are always looking at new avenues for additional retail exposure andspace, we felt it best not to continue with a dedicated PlayStationStore at theMetreon at this time. We are actively looking at other opportunities tooffer PlayStation productsthrough direct retail channels." The store was dedicated exclusively to
we are always looking at new avenues for additional retail exposure and
space, we felt it best not to continue with a dedicated PlayStation
Store at the
Metreon at this time. We are actively looking at other opportunities to
offer PlayStation products
through direct retail channels.
Sony's video game hardware and software and was the only one of its
kind in the entire United States.
Reportedly, Sony spent around $85 million building the
300,000-square-foot shopping center that opened up ten years ago in a
highly trafficked spot in San Francisco, and while The Westfield Group
purchased the Metreon from Sony three years ago for an undisclosed
price, we suspect that the firm simply felt the rent wasn't worth
paying anymore given the current economic situation. Though, the
aforementioned quote from Sony makes us wonder if this isn't signaling
a shift in strategy that will end up being far more wide-reaching than
the shuttering of a single store. Will Sony begin to take a more
hands-off approach to marketing and moving its PlayStation wares
through sales channels? Will retailers begin to chip in to pump up
availability of Sony products? Offloading these chores doesn't seem
like such a bad idea in times like these, but we suspect only time will
tell what's really the cause of this close.
Maybe Sony will realize that making it intentionally difficult to develop games on a technologically advanced gaming platform isn't such a bright idea. Here's hoping they're a little smarter with the PS4. It sucks, the PS3 had such great potential.
Does anybody even go to these type stores anyway?
Well, its not like the PS3 was doing anything anyway. It was a very distant 3rd and falling further behind every day. Of course, the Wii is a very distand 1st and pulling ahead further every day. Just goes to show you that the "Best Hardware" system isn't always the one that wins.