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It's the end of an era, so to speak. With Sony suffering a Q4 that even

the most bitter rival wouldn't wish on its competitors, the company has

seen fit to shut the doors on its US flagship PlayStation store in San

Francisco, California. With company sales in the dumps and some 16,000

Sony jobs already on the way out, the corporation has decided it best

to not renew its lease on the PlayStation Store in the Metreon retail

center when it expires on June 16th.

Sony spokeswoman Liz Archibald said of the closing: "While

we are always looking at new avenues for additional retail exposure and

space, we felt it best not to continue with a dedicated PlayStation

Store at the

Metreon at this time. We are actively looking at other opportunities to

offer PlayStation products

through direct retail channels." The store was dedicated exclusively to

Sony's video game hardware and software and was the only one of its

kind in the entire United States.

Reportedly, Sony spent around $85 million building the

300,000-square-foot shopping center that opened up ten years ago in a

highly trafficked spot in San Francisco, and while The Westfield Group

purchased the Metreon from Sony three years ago for an undisclosed

price, we suspect that the firm simply felt the rent wasn't worth

paying anymore given the current economic situation. Though, the

aforementioned quote from Sony makes us wonder if this isn't signaling

a shift in strategy that will end up being far more wide-reaching than

the shuttering of a single store. Will Sony begin to take a more

hands-off approach to marketing and moving its PlayStation wares

through sales channels? Will retailers begin to chip in to pump up

availability of Sony products? Offloading these chores doesn't seem

like such a bad idea in times like these, but we suspect only time will

tell what's really the cause of this close.


Maybe Sony will realize that making it intentionally difficult to develop games on a technologically advanced gaming platform isn't such a bright idea. Here's hoping they're a little smarter with the PS4. It sucks, the PS3 had such great potential.


Does anybody even go to these type stores anyway?


Well, its not like the PS3 was doing anything anyway. It was a very distant 3rd and falling further behind every day. Of course, the Wii is a very distand 1st and pulling ahead further every day. Just goes to show you that the "Best Hardware" system isn't always the one that wins.