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You gotta love Steve Ballmer. He's like the crazy uncle at the family reunion that wants to sing karaoke with a lampshade on his head. I imagine that when the Washington Post asked for a wide-ranging interview with the Microsoft CEO, they figured they'd get all sorts of inside spin in Ballmer's tussle with Yahoo! chief Jerry Yang, or maybe a sneak peek into Ballmer's future vision for Microsoft. Ballmer was pretty tight-lipped about his opinion of Yang, and Microsoft's future, for a change. But he was more than willing to tell the Post that there would be no such thing as print media in a decade or so. Awkward.

In the next 10 years, the whole world of media, communications and advertising are going to be turned upside down -- my opinion.

Here are the premises I have. Number one, there will be no media consumption left in 10 years that is not delivered over an IP network. There will be no newspapers, no magazines that are delivered in paper form. Everything gets delivered in an electronic form...

...Also in the world of 10 years from now, there are going to be far more producers of content than exist today. We've already started to see that certainly in the online world, but we've just scratched the surface. . . . I always take my favorite case: I grew up in Detroit. I went to a place called Detroit Country Day School. They've got a great basketball team. Why can't I sit in front of my television and watch the Country Day basketball game when I know darn well it's being video-recorded at all times? It's there. It's just not easy to navigate to. 

Allow me to translate this for the Post reporter: You're going to be mowing my lawn within ten years. 

There will always be print media. People like having something to hold and read. It's not easy to sit on the crapper and read from a laptop, magazines are much easier to deal with! : )

also, hasn't this argument been shot down before when the big "OMG, email is going to replace paper mail" deal went down. The bottom line is folks like mail, they like holding it and reading it. I get junk mail, i still open it and read it and throw it away because it came to me in the mailbox. : )


It sounds great in theory but in practice we still need that killer app or device. When Amazon released the Kindle with its integrated wireless 3g internet access and subscriptions available to most popular newspapers and magazines I thought wow they are on to something. The device itself isn't that great but if they get the device right or make the subscriptions available on your smartphone hmmm.. could get interesting no?

Crisis Causer

Print media has been decreasing recently and likely will decrease more, but to think that there will be no print media at all in only 10 years is a bad guess.

To the author of this, GREAT POST! And CHEERS to that brother!
Print media will most certainly go away, probably in my lifetime, but not in ten years. I would much prefer to have an e-ink reader next to my toilet than a magazine. Once the older generations who like to "hold things" die off, these things will start to fade fast.
Also, as our civilization's overall consumption increases, we will fast run out of safely sustainable sources of paper. That's another issue, though.

Crisis Causer wrote:

Print media has been decreasing recently and likely will decrease more, but to think that there will be no print media at all in only 10 years is a bad guess.



without print media what would we ever do during flights before the plane gets to 10,000ft?



Interesting Read


I think the main catalyst is from the Internet. This has caused a lot of US newspapers to stop printing. There just seems to be way too many newspapers in print. Same goes for all thank junk in the grocery check out lane. I don't need 5+ magazines following the same celebrity breaking news story that I don't care about. It is just too much. I don't think we need this many choices in the print media. A decline if fine in my opinion. Not sure if it will die out in 10 years. It is always hard to forecast the future. 10 years is very long in the tech world and something may come up that would prove Ballmer right. I mean, computers have gotten cheaper and cheaper throughout the years and becoming more powerful. Same thing could happen to the tablet/slate/iPad market. Or maybe even a super cheap e-reader in 10 years.